Online Video Content Cited as Top Priority for Companies Interested ...

You?d think by now, every small business owner would have learned that one of the paths to the greatest online visibility lies in the creation of videos. Internet video marketing isn?t new ? it?s a tool that companies have been using for more than a decade to attract potential customers and to keep existing customers coming back again.

Despite unprecedented growth of online video viewership in 2012, web video production continues to be one of the areas where companies are most often coming up short with respect to their online content.

One of the most oft-cited reasons for businesses failing to focus on web video production is that they don?t feel it?s a medium that applies to them. This is a perfect example of how misconceptions about the way online and social media marketing works can cause a company to lose out on unique growth opportunities.

Many business owners believe that internet video marketing is a niche that belongs only to those companies with something visual to sell: a jewelry maker, perhaps, or a hotel chain advertising its properties in a way that prospective customers can see. But that?s not all video marketing is good for. Some enterprising companies are using it to broaden their online profile and expand their social media reach by creating vlogs (video blogs), humorous commercials advertising their services, or highly valuable informational videos about their specific industry.

Here are some additional factoids that could change your mind if you?re on the fence about pursuing a video marketing campaign.

?- With video, you are far more likely to attract the attention of a someone accessing the internet on a mobile device. People who are constantly ?on the go? are a lot less likely to read a blog post or news article and are far more likely to watch a quick video.

- Sites like YouTube and Vimeo are absolutely free to use, therefore there is no overhead costs when it comes to paying for the bandwidth consumption that comes as a natural result of customers watching your videos.

- Video links are easy to share across all of the major social media platforms. On Facebook, for example, when someone shares a video through private message or by posting it publicly to their wall, the platform automatically populates with a thumbnail image, the title of the video, and a brief description as created by you.

- Online videos are can be easily shared by social media users, opening up even more opportunity for your company to cash in on free advertisement from loyal fans who are willing to help spread the word.

If you want to pursue online video marketing but don?t know where to begin, your first step should be to hire a web video production professional. By visiting Artisan Talent, you can browse through the numerous portfolios of freelance videographers who are available for hire. Visit www.artisantalent.com to learn more.

Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

Tags: internet video marketing, web video production

This entry was posted on Thursday, February 7th, 2013 at 11:00 pm and is filed under Career Resources, Hiring Advice, industry news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Source: http://www.artisantalent.com/blog/post/online-video-content-cited-as-top-priority-for-companies-interested-in-boosting-their-online-profiles.aspx

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Soroptimist International (Londonderry) - Alzheimer's Society

Published 7 February 2013

Jane McKee, current president of Soroptimist International Londonderry, takes us through the club?s fundraising efforts and their reason for choosing us as their 2012 charity of choice.

'Many of us have had friends or relatives affected by dementia and we were very conscious of the importance to sufferers and their carers of the support and advice offered by Alzheimer?s Society.'

The club held two major fund-raising events in the Derry area, one in the city and one in the countryside. The first was organised by club member Mary McLaughlin, a fundraising event with a difference. On 9 September in Craigbane Hall a Human Draughts competition took place. Draughtboards were made, raffle prizes collected and the fundraiser attracted twelve teams. The evening was a great success, raising over ?800.00 as well as providing great entertainment for the participants.

'The Soroptimist club is very grateful to the local Claudy-Park community and Craigbane GAA Club who gave Mary the use of their facilities.'

The second event took place in Brigade Cricket Club in Derry on 7 November; inspired by the cupcake revolution, this was an afternoon tea party that attracted a large number of participants.

'Soroptimists are all women who work or who have worked outside the home and many of us have little time for domestic pursuits, so the decision to provide an afternoon tea was quite a challenge to some of us, but we played to our strengths and divided tasks according to abilities. Some members made mountains of sandwiches, while others bought supplies or baked buns, tray bakes and scones, some of them for the very first time and others with skills developed over many years.'

There was yarn-spinning and songs from Stuart Buchanan who offered his services for free and a very successful raffle sponsored by Austin & Co and Sinclair Furnishings, as well as club members. The afternoon was enjoyed by everyone and raised over ?700.00.?

'The club is very grateful to all those who supported us by buying tickets, joining us for afternoon tea, making donations, giving raffle prizes or helping to ensure that we found our way round the facilities at Brigade.

'It has been a pleasure this year to support Alzheimer?s Society and its work with dementia and we are very glad to have been able to raise over ?1,500.00 thanks to the generosity of those who supported the events in Craigbane and Brigade.'

The Northern Ireland Community Fundraising Development Team wishes to thank Soroptimist International Londonderry for joining our fight against dementia.

Pictured: Alzheimer's Society Dementia Support Worker Michael McIvor (left) accepts a cheque for ?1567 from the members of Soroptomist International Londonderry.

If you would like to get involved in fundraising in your local area we have lots of ideas for fundraising individually or there are many events that you can sign up to. All funds raised will go towards supporting Alzheimer's Society fulfill our ambition of a world without dementia.

Source: http://www.alzheimers.org.uk/site/scripts/news_article.php?newsID=1485

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Nucleus structure crucial to understanding diseases discovered

Feb. 7, 2013 ? Genes relocated from their correct position in the nucleus cause them to malfunction and this may lead to the heart, blood vessels and muscles breaking down.

Scientists from Singapore and Germany have identified that the proteins lamin A (Lmna) and lamin B receptor (Lbr) are essential for holding silent genes in their correct position at the edge of the nucleus, in the form of heterochromatin. A deviation from their normal position will cause the genes to malfunction, leading to heart failure, vascular disease and muscle wasting.

For hundreds of years before this discovery, scientists were puzzled by why heterochromatin clustered at the edge of the nucleus and how it was relevant to normal cell function. This recent discovery will enable scientists to gain a better understanding of the diseases of the heart and muscles, and find cures for them in the future.

The findings by Audrey Wang and Colin Stewart of A*STAR's Institute of Medical Biology and Irina Solovei, Boris Joffe and Heinrich Leonhardt of the Ludwig Maximillian University in Munich, Germany, were recently published in the prestigious journal Cell.

The nucleus -- the brain of the cell -- carries all the information, in the form of chromatin necessary to help a cell grow, thrive, and reproduce, in the form of DNA packed into chromatin. Hence, understanding how chromatin is organised in the nucleus is important to understanding disease and normal processes such as ageing. The scientists showed that the two proteins lamin A and lamin B receptor are important to the organisation of chromatin in the nucleus. Using mouse models, they demonstrated that in the absence of the two proteins, heterochromatin collapsed into the nuclear centre. This disrupted gene expression and affected skeletal muscle development, resulting in muscle failure .

Professor Stewart, Research and Assistant Director of IMB, said, "These findings will provide new insights into how diseases arise and may help explain how mutations in lamin proteins result in a variety of different syndromes. In particular, we are extending these findings to explore how changes in chromatin position may contribute to heart failure. Moving forward, we will collaborate with cardiologists and vascular clinicians at SGH and NUHS to translate these findings to benefit patients."

Professor Birgitte Lane, Executive Director of IMB, said, "I would like to congratulate Colin and the team for this important piece of research. It brings us a step closer to understanding the nucleus and to developing new treatments for common diseases. It could be particularly relevant for Singapore, as we, like other developed nations, are facing an ageing population, and heart failure, vascular disease and muscle wasting all increase with age."

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Story Source:

The above story is reprinted from materials provided by Agency for Science, Technology and Research (A*STAR), Singapore.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. Irina Solovei, Audrey?S. Wang, Katharina Thanisch, Christine?S. Schmidt, Stefan Krebs, Monika Zwerger, Tatiana?V. Cohen, Didier Devys, Roland Foisner, Leo Peichl, Harald Herrmann, Helmut Blum, Dieter Engelkamp, Colin?L. Stewart, Heinrich Leonhardt, Boris Joffe. LBR and Lamin A/C Sequentially Tether Peripheral Heterochromatin and Inversely Regulate Differentiation. Cell, 2013; 152 (3): 584 DOI: 10.1016/j.cell.2013.01.009

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/health_medicine/heart_disease/~3/NnRLvKv1jIc/130208110255.htm

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Most SMEs not ready for RTI - The HR Director

Eighty-one percent of small businesses are still in dark about the payroll shake-up in April. New research released today from Crunch Accounting (run by One Poll) reveals that only 19 percent of small businesses are aware and prepared for the introduction of HMRC?s new RTI (real-time information) payroll system happening this April.

The survey also shows that 46 percent have no knowledge of RTI, whilst a further 35 percent admit they are only vaguely aware of the forthcoming legislation. Steve Crouch, Financial Director at Crunch Accounting said: ?These new stats clearly show that despite HMRC?s claims that their communications campaign for RTI is on track, there?s still not enough information from the government about this huge change to the payroll system. ?There?s still time to get organised, but small businesses should start planning now. Small and medium-sized businesses need to be fully RTI compliant by April 2013, so talk to your payroll provider if you?re unsure or if they haven?t yet informed you about changes,? added Crouch.

The introduction of RTI aims to improve the flow of National Insurance and tax information between HMRC and employers to keep records in real time. Payroll information including salary, income tax and National Insurance will need to be submitted monthly rather than annually, and will eventually replace P35s and P14s. The new RTI scheme will be a requirement for large businesses later this year, but there will be eventual penalties starting in 2014 for all businesses that are not RTI compliant. Crunch Accounting provides payroll support for its clients who need it ? the company manages client company accounts from a team of expert in-house accountants with easy-to-use online accounting software. Crunch?s payroll service will be fully RTI compliant when the new RTI scheme starts on 6 April 2013.

*Research commissioned by Crunch Accounting and run by One Poll took place in December 2012 it was an online questionnaire of British small businesses.

Created on: 05-Feb-13 13:24

? theHRDirector.com

Source: http://www.thehrdirector.com/business-news/pay_and_reward/most-smes-not-ready-for-rti/

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Pussy Riot appeal conviction to European Court

FILE - In this Monday Oct. 1, 2012 file photo, feminist punk group Pussy Riot members, from left, Maria Alekhina, Yekaterina Samutsevich and Nadezhda Tolokonnikova sit in a glass cage at a court room in Moscow, Russia. Lawyers for three members of the feminist punk group Pussy Riot are contesting their conviction in the European Court of Human Rights in Strasbourg. The complaint filed Wednesday, Feb. 6, 2013, alleges the group?s conviction violates four articles of the European Convention on Human Rights guaranteeing freedom of speech, the right to liberty and security, the prohibition of torture, and the right to a fair trial. (AP Photo/Sergey Ponomarev, file)

FILE - In this Monday Oct. 1, 2012 file photo, feminist punk group Pussy Riot members, from left, Maria Alekhina, Yekaterina Samutsevich and Nadezhda Tolokonnikova sit in a glass cage at a court room in Moscow, Russia. Lawyers for three members of the feminist punk group Pussy Riot are contesting their conviction in the European Court of Human Rights in Strasbourg. The complaint filed Wednesday, Feb. 6, 2013, alleges the group?s conviction violates four articles of the European Convention on Human Rights guaranteeing freedom of speech, the right to liberty and security, the prohibition of torture, and the right to a fair trial. (AP Photo/Sergey Ponomarev, file)

MOSCOW (AP) ? Lawyers for three members of the feminist punk group Pussy Riot have contested their convictions in the European Court of Human Rights in Strasbourg.

The complaint filed Wednesday alleges the group's conviction violates four articles of the European Convention on Human Rights guaranteeing freedom of speech, the right to liberty and security, the prohibition of torture and the right to a fair trial.

Maria Alekhina, Yekaterina Samutsevich, and Natalia Tolokonnikova were sentenced to two years in prison for their irreverent "punk prayer" in Moscow's main cathedral last February against Vladimir Putin's return to Russian presidency. Samutsevich was later released on appeal.

Their conviction on charges of "hooliganism motivated by religious hatred" has sparked global outrage, drawing attention to Russia's intolerance of dissent under Putin.

Tolokonnikova returned to a prison colony in the central province of Mordovia Wednesday after spending some time at a hospital, her husband, Pyotr Verzliov, wrote on Twitter.

Tolokonnikova had complained of headaches and overwork at the colony, which is known for its tough conditions and strict schedule for prisoners to sew uniforms.

Alekhina, who is imprisoned in Perm province in the Urals, is currently appealing several reprimands in court.

Also on Wednesday, 11 Russian non-governmental organizations filed an appeal to the European Court contesting a Kremlin-backed law passed in a flurry of anti-opposition measures last year. The suit alleges that the law, which requires political NGOs with funding from abroad to register as "foreign agents," implies that they are spies and violates their right to freedom of expression and association.

Two American NGOs recently closed down operations and transferred their staff out of Russia in response to the law.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2013-02-07-Russia-Pussy%20Riot-1st%20Ld-Writethru/id-e4da3aa510e0480b9d674ce15af23d3d

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Space-age Antarctic research station is fully mobile

Devin Coldewey , NBC News ? ? ? 2 hrs.

The striking design of this new Antarctic research station isn't just for looks. The whole thing can be moved on its ski-like supports ? and may need to, in order to avoid being stranded by breaking ice.

Halley VI, named (like the comet) after British astronomer Edmond Halley, is the sixth base to be built at the site since its founding in 1956. It was originally known as Halley Bay, but name had to change after the bay disappeared in 1977 due to the ice shifting substantially. The impermanent nature of the landscape makes it easy to understand why they eventually decided to make the whole building mobile.

There was a competition in 2004 to design the new station, and Hugh Broughton Architects won ? but construction didn't begin until 2008, and only recently finished. Although the station has been occupied for testing and installation, Monday was the day it officially opened.

Up to 70 researchers and workers can stay in the ?25.8 million (around $40 million) structure, working and living in its eight modules. Like its predecessor, the station is able to stay above the rising snowfall by raising up on huge "legs," giving it the air of a huge snow caterpillar.

But unlike Halley V, the new station isn't stuck in one place. It can't move on its own ? all its modules are for research and housing; there's no engine ? but the bottom of its supports are big skis that allow it to be towed by an enormous tractor.

That's important, since the ice shelf Halley VI is on is moving westward at around 700 meters (nearly half a mile) every year. To keep from becoming an iceberg-based research station, Halley VI can be towed inland whenever necessary, although it's not a trivial process.

Halley VI's construction has been documented extensively at this British Antarctic Survey blog, complete with hundreds of pictures. The denizens of Halley Station have also kept a "diary" since 2000, which has lots of interesting information on life there.

via Dezeen

Devin Coldewey is a contributing writer for NBC News Digital. His personal website is coldewey.cc.

Source: http://www.nbcnews.com/technology/futureoftech/space-age-antarctic-research-station-fully-mobile-1B8279202

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Brain research provides clues to what makes people think and behave differently

Feb. 6, 2013 ? Differences in the physical connections of the brain are at the root of what make people think and behave differently from one another. Researchers reporting in the February 6 issue of the Cell Press journal Neuron shed new light on the details of this phenomenon, mapping the exact brain regions where individual differences occur. Their findings reveal that individuals' brain connectivity varies more in areas that relate to integrating information than in areas for initial perception of the world.

"Understanding the normal range of individual variability in the human brain will help us identify and potentially treat regions likely to form abnormal circuitry, as manifested in neuropsychiatric disorders," says senior author Dr. Hesheng Liu, of the Massachusetts General Hospital.

Dr. Liu and his colleagues used an imaging technique called resting-state functional magnetic resonance imaging to examine person-to-person variability of brain connectivity in 23 healthy individuals five times over the course of six months.

The researchers discovered that the brain regions devoted to control and attention displayed a greater difference in connectivity across individuals than the regions dedicated to our senses like touch and sight. When they looked at other published studies, the investigators found that brain regions previously shown to relate to individual differences in cognition and behavior overlap with the regions identified in this study to have high variability among individuals. The researchers were therefore able to pinpoint the areas of the brain where variable connectivity causes people to think and behave differently from one another.

Higher rates of variability across individuals were also displayed in regions of the brain that have undergone greater expansion during evolution. "Our findings have potential implications for understanding brain evolution and development," says Dr. Liu. "This study provides a possible linkage between the diversity of human abilities and evolutionary expansion of specific brain regions," he adds.

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The above story is reprinted from materials provided by Cell Press, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. Sophia Mueller, Danhong Wang, Michael?D. Fox, B.T.?Thomas Yeo, Jorge Sepulcre, Mert?R. Sabuncu, Rebecca Shafee, Jie Lu, Hesheng Liu. Individual Variability in Functional Connectivity Architecture of the Human Brain. Neuron, 2013; 77 (3): 586 DOI: 10.1016/j.neuron.2012.12.028

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/BoDRg1e6N6A/130206131048.htm

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