Obama Says Michelle Has ?Too Much Sense? to Run for President
Home - by Cardigan - September 23, 2012 - 10:00 America/New_York - 19 Comments
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President Barack Obama joined?the EZ?Street show on WKYS Friday to talk about D.C. sports, voting, and his wife?s political ambitions.
Sure there was plenty of politicking in the interview ? Obama started things off with a fairly standard get-out-the-vote message, saying ?This is gonna be a close election.?The other side is spending more money than we?ve ever seen on negative ads, and I think, mischaracterizing my record. And the only way we fight back against that is to make sure that every single person who is out there and has a big stake in this thing is making sure to turn out.?
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SNIP: ?Yeah, right. ?Like we want to take a chance seeing ?THIS face on our money.
This is part 1 of a 3 part series about how to save the newspaper industry.
I met Joe Boydston?at Wordcamp in Salt Lake City. He is an IT director for a small group of newspapers in California, and is speaking at several Wordcamps to share his vision of the future of the newspaper industry. In his presentations he shows the innovative ways their newspapers using WordPress, social media, and advertising.
Joe led the newspapers he works for in adopting WordPress as a single CMS (content management system) to publish both the digital and print versions of the newspaper. ?The model is working. Ad rates are up 5,000%, and their audience is growing. All of this with no cuts to the newsroom. This at a time when many daily newspapers are hurting. They are either closing or laying off staff. (See also:?Newspaper Death Watch).
Newspapers make most of their money through advertisements, not selling subscriptions. Unfortunately advertising is way down. Some blame the internet for killing newspapers, but it?s perhaps more how newspapers treat online and print reads and ad rates. According to Joe, using a pay for performance model is to blame.
Newspapers use traditional banner ads across the top and sidebars of their websites. When?advertisers pay for print ads, they pay a set fee per day or by column inch (this site lists newspaper ad rates by state).?You can see the difference in pricing compared to banner ads ? just look at this ad rate sheet from Tampa Bay Times.?If you advertise online, you often pay based on the number of clicks. You pay much less for online ads.
For example: a print ad in the newspaper might cost $700 a day, the online version might bring in $7 a day. With readership shifting online, this represents a huge loss.
Rapidly declining advertising revenues continue to be the industry?s core problem. The losses in 2011 were slightly worse than those of 2010 ? 7.3% compared to 6.3%. Ad revenues are now less than half what they were in 2006.
-?State of the News Media 2012
Another issue is ad placement. Online, the ads are usually separate from the content, which diminishes its value.?Instead the ads can appear with the content, and look just like they do in print. The ads are only different from print in that they are clickable. They can be click to call, click to go to a web site, or click to enlarge (and possibly print) an ad, such as a coupon.
The ads are also shown no matter where the content is accessed.
Advertisements that appear in the printed newspaper will ?follow? each article on that page throughout the day. No matter how readers choose to receive their news, information and advertisements, the ad experience will remain consistent.
So looking at this, one way to increase advertising revenue is to create consistent content in print and online, including ads. Stop using banner ads which are based on CPM (cost per 100k impressions) and move to a different pricing model that takes total readership into account.
In Part 2 of this series I look at how newspapers can value online subscribers and how the papers use social media to extend their reach.
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Email marketing is worth whatever trouble it may seem to offer, and it is common for marketers to experience a learning curve so they can get things right. This article will delve into a few list marketing areas that you may need to address after reading.
When you?re sending out HTML emails to your list, it?s important that you keep an eye on the spam score. You may be surprised when you learn all the points that are checked in your emails to weed out spam. It is quite easy to make a spam blunder with HTML email format, and that is why it is necessary to always check. There has to be a balance between your text and your images; making your emails look professional without risking the spam filters is what you should be aiming for. What makes for a good subject line will just depend on many things. But along the lines of spam filters, then there are certain buzz words, such as free, that you must avoid. Always remember that a subject line has to flow very smoothly into the first paragraph of the copy. If you want to get an idea, subscribe to the popular email lists within your niche and see how they write their subject lines. Once you have been at this for a few months you will become very comfortable and good at it. Most of the time you can know if a new approach is a good idea, but sometimes you never know until you test it. We do not have uses for some marketing strategies, but we do like adrian morrison in some of our own marketing funnels.
If you want to expand on your current web business, then that is great; also, it may be possible that you do not which is your choice. If you are like us, then you seriously consider any and all possible avenues for making more money. You do understand the value of learning more approaches and tactics so you can further build on what you already do?
You have heard about all the shrewd business people who have taken every opportunity that comes across their desk if it would work with what they do in business.
Avoiding the email spam filter can prove to be a tricky thing for many people. Always provide your new subscribers with information on how to white-list your email address. This is not always an issue as the larger autoresponder services have already made sure that the larger ISPs have white-listed their emails. If you already have a list and do not have this problem, then you are good to go. Even if it helps a little bit, then the effort will be worth it.
If you have been having a hard time with email marketing, then do not worry and just learn and apply.
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